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Knightscove Media Corp. appoints media and communications industry veterans Amanda Ploughman and Paul Laberge to its Board of Directors

June 7, 2011

Toronto, Ontario, May 31 2011 – Knightscove Media Corp. (TSXV: ‘KC.A’ and ‘KC.B’) (“Knightscove”) has appointed Amanda Ploughman and Paul Laberge to the board of directors of the corporation.

Ms. Ploughman’s most recent position was president and chief executive officer of MediaCom Canada, one of Canada’s largest media management companies with more than $900-million in billings. Ms. Ploughman took the chief executive officer position in 2007 and lead the company to win accounts such as Universal Music, Diageo, H&M and Revlon. Prior to MediaCom, Ms. Ploughman was executive vice- president and director of North American business development at Initiative, a media communications firm owned by Interpublic. She worked closely with top brands including CBS, Lionsgate, BellSouth, the Home Depot and Unilever Latin America. A savvy communications industry veteran, having managed accounts including McDonald’s Canada and Disney Canada, Ms. Ploughman held positions of increasing responsibility at Cossette, M2 Universal, Bozell Palmer Bonner and Optimedia/FCB. She utilized her experience as a 2004 juror for the Cannes Media Lions, the most prestigious awards in the industry. Ms. Ploughman serves as a mentor through her founding of the Advertising Women of Toronto group and is on the advisory board for Ryerson’s Ted Rogers School of Business.

“My entire career has been immersed in communications and media at the highest levels,” said Ms. Ploughman. “Leif and the KMC management team have created a focused and targeted brand which I believe can be translated to the public and to media partners throughout North America and globally. The family focus creates a powerful branding opportunity for major corporations and ad agencies alike. As a parent and a professional, it is a wonderful opportunity to bring the skills and relationships I have acquired to work with the board of directors together to build new partnerships for Knightscove.”

“I have known Amanda and Paul, personally, for more than 15 years and am thrilled that they have agreed to bring their combined skills to compliment the board and management team,” said Leif Bristow, president and chief executive officer, of Knightscove. “Paul has incredible knowledge in M&A within our industry and can be an exceptional sounding board as we view new opportunities. Amanda’s experience managing media for some of the largest global brands and her direct knowledge of family friendly media together with the brands that target this market is invaluable.”

Mr. Laberge is co-founder and executive vice-president of Magellan Fuel Solutions Inc., a provider of energy risk-management services. Prior to the founding of this company, Mr. Laberge held various senior executive and consultant positions within top media and entertainment companies. He was previously the chief operating officer at the Fight Network, and executive vice-president, corporate development, and general counsel at Alliance Atlantis Communications. Mr. Laberge also sits on the board of directors of the Harbourfront Centre and Crow’s Theatre.

“I’m thrilled to join Knightscove’s board to help the company reach even greater business successes,” said Mr. Laberge. “Working with such forward thinkers as Leif and the other experienced board members will be a great collaborative exercise.”For further information please contact:

Knightscove Media Corp. – Leif Bristow, President and CEO, (416) 444-7900 x222

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release or the information contained herein.


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